In the 2010s I worked in Moscow for one of the leading production agencies at that time, and was responsible for most of our commercial shooting. I was responsible for all stages of projects, from contracts, castings and developing solutions, to seeing it to ready-to-print images. We represented the best advertising and fashion photographers and worked with large international ad agencies such as BBDO, Grey, Publicis, TBWA.

Some of the clients were: PepsiCo, Nike, Proctor & Gamble, L’Oréal, Wrigley, Mars, BAT, Renaissance Capital, Beeline, AmEx, Milky Way, Whiskas, Got Milk.

Editorial clients: Vogue, GQ, Glamour, Elle, Harper's Bazaar, Cosmopolitan, Tatler, Vanity Fair.

The cover photo is really of Annie Leibowitz, we shot it with Danil Golovkin for a BMW campaign in Moscow. She appeared only for 10 minutes, and first thing said “You all look excited. Are you excited?”. And oh yes, we were.